Position Title: Marketing Manager - Ref: RASB/AG/NHS
Company: ST Engineering Land Systems Ltd.
Business Area: Land Systems
We are looking for a versatile Marketing Manager who will be driving the growth of our inbound sales channels through marketing efforts.

Job Description:
The incumbent will primarily be responsible for:
  • Developing strategies and tactics to boost brand awareness and drive customer traffic
  • Deploying successful marketing campaigns and overseeing marketing materials from development to execution
  • Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Building strategic relationships and partner with key industry players, agencies and vendors
  • Preparing and monitoring the marketing budget
  • Measuring and reporting on the performance of marketing campaigns, gaining insights to targeted markets / customer profiles
  • Analyzing consumer behaviors and developing customized advertising campaigns accordingly
  • Liaise with Corporate Marketing and Business Marketing teams on campaigns, branding and other initiatives
Job Requirements:
  • BSc/MSc degree in Marketing or related field
  • Minimum 5 years demonstrated experience in marketing in identifying target audiences and leading channels marketing campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Keeping up-to-date with the latest trends and best practices in online marketing and evaluation of campaign effectiveness
  • A sense of aesthetics and a love for great copywriting
  • Analytical and comfortable working with numbers using MS Excel
  • Excellent communication and interpersonal skills
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